Taking care of our bodies, taking charge of our health, this is one way to take women’s reproductive health to a more positive direction. Focusing on making better lifestyle and health choices is a less argumentative, less confrontational way of dealing with issues surrounding reproductive health. Taking interest in fitness and overall good nutrition is a step forward. This is why many companies partner up with women’s organizations in support of various women’s health issues. Sports apparel brands have tie-ups with races and other events specifically for women. Women’s health is also not far from the minds of popular health food businesses; we see frozen yogurt franchises putting up stand-alone promotions and partnerships with organizations backing up specific women’s health concerns. It is a smart and calculated decision on the part of these businesses. At times, these efforts touch upon contraception but mostly they focus on overall health issues. As much appreciated these are though, such efforts may seem paltry and ineffective next to this new wave of anti-contraception campaigns; a direct attack against women’s health risks. The general public is being bombarded with both explicit and subliminal anti-contraception messages. It can be seen and heard everywhere, from the news and even on seemingly harmless sites concocted by harmless if irritating college kids adept at Photoshop and video editing. What’s scary about all of this is that the slow but sure “mainstreaming” of the subject is happening right before our very eyes and most of the time, we’re not even aware of it. What’s more, a few of these campaigns have started targeting a younger audience with messages filled with intentional misinformation. Wrapping anti-contraception misinformation in seemingly more-accessible, harmless, and “cooler” messages—from slogans to graphics and videos. The messages range from simply being false to dangerously misleading. The issue is something for everyone to take note of but more importantly, parents are sitting up and taking notice of the possible life-changing hazard being waved before their teens.