By now, most people in the country know about the super food that yogurt is. Whether we’re discussing yogurt packaged in cups that we see in the refrigerated isles of our supermarkets of the myriad frozen yogurt franchise brands we encounter at just about every street corner, the health benefit angle in all their advertising and marketing has sure been effective. We see it on television, in magazines, in various outlets online particularly social networking sites, yogurt is the super food of the decade it seems. Even in the assorted yogurt shops and yogurt bars all over the country, somewhere in there, whether as part of their decor or in the material they hand out, the benefits of yogurt consumption is much touted. It’s no wonder that the yogurt franchise business has boomed in the last several years. It has been consistently ranking in the top 10 most popular franchise investments in the country. Whether we’re talking about the list of big and established brands like Red Mango, TCBY, or Pinkberry, or new, one-of operations aiming to make it in the franchising world. Even up to this day, one in every few business plans circulating about will surely involve a yogurt franchise. What makes them popular as a business venture? Well, a big part of it comes from the excitement of taking the plunge—finally committing to take on such a risk for a dream; the entrepreneurial streak, if you will. And for would-be franchisees, frozen yogurt shops aren’t an impossible reach anymore. Many franchise companies have gone into the frozen yogurt store business, thus, making it more attainable and maybe more affordable for would-be storeowners. These franchise companies provide certain know-how about the industry such as costs, suppliers, operations, equipment, sales, etc. that used to be solely in the control of big brands. Nowadays, the big companies face stiff competition from many other franchising outlets.
About this post: posted by admin at 6/2/2009 02:44:11 PM